Digital UX Leadership, Strategy, and Design
I help companies create extraordinary digital experiences to achieve market leadership. I bring 20 years of success in leading organizations to deliver on the four keys of experiential design: desirability, adoptability, usability, and overall value.
Team Leadership · Stakeholder/User Interviews · Workshop Facilitation · Personas · User Journey Maps · User Scenarios · Interaction Design/Rapid Prototyping · Mobile First Design · Responsive Design · User Testing
Work Experience
Kahua Senior Product Manager/UX
February 2017 – Present
Team lead for Kahua’s mobile product and chief user experience designer across all platforms. Lead on several enterprise application projects involving Kahua clients, technology partners, and agency partners. Projects include:
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Delivery of Windows, MacOS, iOS and Android solutions
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Video/Photo Management on the Kahua Platform
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User Interface Redesign for Desktop and Mobile
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Project Dashboards feature
ElementUX CEO/Chief UX Architect
June 2007 – Present
Owner and lead designer in small, UX-focused consultancy delivering key UX services to clients.
Client and Project List
SapientNitro – Bayer CropScience Account Strategic Projects (2016-2017)
User experience strategist on several key Bayer CropScience digital marketing initiatives:
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Global Digital Marketing Strategy for the BCS DM Center of Excellence
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US Digital Marketing Strategy
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US Website Redesign
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Digital Experience & Optimization Workshop for Agency Partners
SapientNitro – Michelin Dealer Locator Application (2016)
User experience designer on Michelin's Web and Mobile Dealer Locator refresh
TradeNTE – Bank of America Merchant Services Digital Marketing Strategy (2015)
Lead user experience strategist on team to develop a new digital marketing content strategy to increase leads, improve close rates, and build greater loyalty.
Three Squared Agency – Herschend Family Entertainment Mobile Optimization (2015)
Employed mobile first strategy in redesign of six family entertainment properties (Dollywood, Silver Dollar City, Stone Mountain and others).
Three Squared Agency – Goodwill of North Georgia Career Connector Portal (2015)
Led UX strategy and design for online (desktop and mobile) portal for job seekers to manage the search process, gain job training, and interact with Goodwill experts and job providers.
Three Squared Agency – Shaw Web Studios Registration Redesign (2015)
Redesigned online registration and configuration for retailers/installers of Shaw Industry products who use Shaw’s web services to publish and manage their own websites.
Kahua – Digital Collaboration Platform (2010-2015)
Provided UX strategy and design services for the Kahua Collaboration Platform (desktop and mobile). Additional work includes:
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Designed application store and registration process
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Designed over 20 applications for Kahua and 3rd party developers
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Leveraged extensive network to source external resources to address creative and technical needs
PointClear Solutions – Navicure Healthcare Payment System Updates (2015)
Updated payment system interactions to include the acceptance of payment plans for healthcare businesses using the Navicure Payment System.
PointClear Solutions – CommonWell Health Alliance Dashboard (2014)
Led redesign of reporting/dashboard modules for CommonWell, a service that manages shared patient documentation across providers.
United Sciences - Otoscan Ear Scanning Project (2014)
Designed interfaces for several aspects of the project including updates to the scanning software, clinic ordering interface, and patient self-order concepts. Overview of the Otoscan solution can be viewed at www.earscanning.com.
IQ Interactive – Quicken Health Patient Portal (2009)
Conducted interviews with private practices and created initial design concepts for doctors offices to interact with patients, schedule appointments, fill prescriptions, complete forms, and take payments; powered by Intuit’s Practice Assistant backend and administration interface.
IQ Interactive – UPS Projects (2009)
Redesign of UPS Compass Online and user interviews and redesign of UPS Brand Exchange - an enterprise asset library for employees and vendors.
IQ Interactive – Ethicon Endo-Surgery Enterprise eLearning Portal (2009)
Conducted 30+ interviews at six resident programs across the US in order to create personas and write user requirements for an eLearning portal for surgical residents using laparoscopy.
LBi – Gracobaby.com Redesign and Accu-Chek Redesign (2008)
Graco Baby Products consumer website (www.gracobaby.com) and Accu-Chek diabetic products website (www.accuchek.com).
Other Clients
MegaPlayer, Compliance360, 1Q, Wahoo Fitness, Firethorn Mobile Banking, and FreeAllMedia
Studiocom Director of User Experience
Aug 2006 – Sep 2007
UX team lead and senior architect for redesign of CVS.com and MyCokeRewards.com, the largest online member-based CPG loyalty program.
Independent Consultant UX Consultant
Jun 2005 – Sep 2006
Client and Project List
Avenue A/Razorfish – Bellsouth Account Center (2006)
Created interaction design for BellSouth’s 100-Day Release project, including My Account Center and BellSouth.com homepage. Wrote test plan and test cases for unit and system test of BellSouth’s 100-Day Release.
Bright Impact – ChoicePoint ChoiceTrust User Testing (2006)
Conducted usability test for online order website and wrote recommendations report.
Macquarium – Requirements and Wireframes on Various Projects (2005-2006)
Lead on multiple projects including: VitalChek’s consumer website transacting vital records, GM Motor Club’s marketing website, GMAC’s online auto insurance quote engine, and Unisource’s business-to-business ecommerce site.
iXL Vice President of Methodology
Apr 2000 – Dec 2000
Led team for the development and continuous improvement of iXL’s Enterprise Delivery Methodology, establishing a network of thought leaders throughout company and conducting a 17-city road show.
iXL Vice President of User Experience
Jun 1998 – Apr 2000
Grew profitable department to 20+ employees and contractors with revenue potential of $4.8M. Led process definition team in developing and executing a full product lifecycle development process integrating strategy, creative, engineering, and information architecture. ymScoped projects, wrote proposals, and assisted sales in closing deals ranging from $20K to $1M+.
iXL Manager of Information Architecture
Jan 1997 – Jun 1998
Grew Information Architecture team from 4 people with revenue potential of $960K to 12 people with revenue potential of $3.84M. Expanded capabilities of department to include application interface development, usability testing, and content development.
IBM Instructional Developer
1995 – 1997
AT&T Global Information Systems Training Team Leader
1993 – 1995
Education
The University of Georgia Master of Education in Instructional Technology
June 1994. GPA 4.0
Georgia State University Bachelor of Business Administration
Business Management with specialization in Human Resource Development.
Magna Cum Laude.
Course Certificates
Health Informatics on FHIR Georgia Institute of Technology
March 2016